How to Market Yourself as an Online Notary

KEY TAKEAWAYS 

• Tell friends, family, and professional network that you offer notary services
• Share that you are an online notary on social media platforms like LinkedIn
• Have business cards made to hand out, listing your notarial services

Whether its an online side hustle or full-time remote, Becoming an online notary is an exciting time as you have essentially started your own business of notarizing documents online! 

So let’s discuss some ways to advertise notary services for your remote job and start bringing in new customers. 

1. Introduction to Remote Online Notary Services 

The digital age has transformed countless industries, and the notary sector is no exception. 

The rise of remote online notarization has opened new avenues for notaries to expand their services beyond traditional boundaries. 

This leverages technology to notarize documents remotely. 

This evolution offers more than just a convenient solution; the benefits of being an online notary include increased flexibility, a broader client base, and the potential for a larger income. 

2. Create a catchy name and/or tagline for your business

Photo by Jack Hunter on Unsplash

Crafting a memorable name and tagline for your online notary business is key to standing out to clients. Here's how to do it effectively: 

Identify Your Brand Identity: Understand what sets you apart from other notaries, your services, and your target audience. 

Name Creation Tips: 

• Keep it simple: Choose an easy-to-remember name.
• Be relevant: Include keywords like “notary” to clarify your services.
• Stand out: Ensure the name is unique and check domain availability.

Tagline Development Tips: 

• Highlight Benefits: Convey the advantage of your service.
• Use Powerful Language: Choose words that evoke emotions or imagery.
• Be Brief: A tagline should be short (5-7 words) and relevant to your audience

Examples of a catchy notary name could be, “QuickSign Notary” with the tagline “Sealing the Deal, Swiftly and Securely”, or “EcoNotary Now” with the tagline “Green, convenient, trusted Notarizations”. 

A catchy name and tagline help make a strong first impression, essential for building your notary brand and client base. 

2. Tell your friends, family, and your general network that you offer notarial services

Photo by Antenna on Unsplash

Start with your inner circle! Inform your close friends and family about your notarial services. They will most likely support you and help spread the word about your notarial business. 

Use Social Media! Promote yourself on platforms like Facebook, LinkedIn, and Instagram. Regular posts about your services, achievements, and useful notarization tips can keep your network engaged and aware of what you do. 

Engage & Educate: Talk about your services in conversations you have and offer valuable notarization information. You're the helpful expert within your network! 

Ask for Referrals: Ask your network to refer your services to others. 

Appreciate Referrals: Send a thank you note to those who refer you. 

Solicit Feedback: After providing your notarial services, ask for feedback to improve and encourage positive word of mouth. 

By communicating with your friends, family, and broader network about your notarial services, you can build a strong base to enhance your business's visibility with little cost. 

3. Have business cards handy at all times showing you are a notary online 

Photo by Charles Etoroma on Unsplash

Keeping business cards on hand is like having a secret weapon in your pocket. You never know when you'll bump into someone who needs a notary. 

Casual conversation can sometimes turn into business opportunities! 

Here's why those little cards are worth their while:

• Easy Networking: You'll be able to network instantly, able to show your information during any encounter.
• Memorable: The card serves as a memorable impression – it's a physical reminder for the person long after you talk with them.
• Simple: It's straightforward, no charging is required, and always ready to share your story.
• Connections That Matter: Handing over a card is a personal touch – it's a small gesture that can lead to big opportunities by creating a sense of genuine connection.
• Showcase Your Brand: Your business card is a mini advertisement for your selling points – highlights what makes you the go-to notary.

Short, sweet, and to the point. 

Business cards are your secret weapon for making sure you're always ready to market yourself. 

4. Share your services on social media via Facebook, Twitter, or LinkedIn

Photo by William Iven on Unsplash

The best place to spread the word about your professional online notary services is through social media. 

Here's how you can make these platforms work for you: 

Facebook: The Community Builder

• Create a business page for your notary services and fill it with engaging content.
• Post client testimonials, quick tips, what documents need notarization, and fun facts about the history of notaries.
• Use Facebook's event feature to announce webinars or workshops you're hosting.
• Engage with followers by responding to comments & messages.

Facebook is all about building a community that trusts and values your expertise. 

Twitter: The Conversation Starter 

• Quick updates, sharing industry news, or joining discussions about real estate, legal topics or small business challenges
• Use hashtags to increase visibility and follow accounts related to your services
• Retweet, reply, and like posts to stay active in your community

Twitter is for sparking conversations and staying on top of trends. 

LinkedIn: The Professional Network 

• Share articles and insights on notary services
• Contribute to discussions
• Join groups related to notarization and the industries you serve
• Publish longer content that positions you as an authority in your field (how-to guides or analysis of law affecting notaries)

LinkedIn is where you can establish your professional brand and network with other professionals. 

By leveraging social media, you're not just marketing your online notary services, you're building relationships, establishing your brand, and positioning yourself as the go-to expert in a digital-first world. 

Get out there, and start sharing! 

5. Place an advert in your local paper, magazine, or classifieds.

Photo by Annie Spratt on Unsplash

This approach may seem old-school in our digital area, but trust me, it works. 

Here's why it's a smart move and how to make the most of it: 

Local publications are a direct line with your immediate community. People trust the local paper or magazine as a source of relevant information and services. By placing an advert here, you're tapping into that trust and reaching potential clients. 

How To Stand Out: 

• Your Catchy Headline
• Have a CTA (Call to action) -→ tell readers what you want them to do next after reading your advert
• Include a special offer to encourage people to take action
• Use visuals or logos to create a memorable impression



6. Giveaway small tchotchkes like pens, magnets, or calendars to potential future clients

Photo by Don Agnello on Unsplash

This tactic is much more than handing out freebies. Merch can create a connection between your notary services and the community. 

When you give away items that people use daily, like pens or magnets, you ensure your brand is seen regularly. Every time it's used, it reminds them of your services. 

By choosing giveaways for your merch, you're not just spreading the word about your business but also adding value to their day-to-day lives.  

7. Build your own website citing all of your services and contact information

Photo by KOBU Agency on Unsplash

A site is where you can create a professional hub – this is where clients can learn everything they need to know about your online notary services. 

Professional Image: Make sure your site is user-friendly and easily accessible. This is the first impression for your clients. 

Comprehensive Service Details: Write a list of all the services you offer. This can be from loan signing to estate documents, to affidavits and power of attorney papers. Make sure you clearly explain what you do. 

Easy Access to Contact Info: Display your email, phone number, and contact form – make sure it's emphasized! The easier it is for clients to reach you, the more likely they are to do so. 

SEO Benefits: Make sure your site is SEO-optimized so that it can rank highly in search engine results. Use keywords related to your services and location throughout your site's content to improve your site's ranking. 

Testimonials and Reviews: Be sure to display your client's positive experiences on your site. This will showcase your reliability and quality of service. 

FAQ Section: Include a Frequently Asked Questions section to address common questions clients ask you. 

8. Follow up with past clients for future services and referrals

Photo by Andrew Neel on Unsplash

Nurture relationships, ensure ongoing engagement and leverage satisfied clients to expand your reach by frequently following up with them. 

Build Lasting Relationships: This demonstrates your commitment to their needs and your interest in providing ongoing support. 

Encouraging Repeat: Regular check-ins keep you on top of the clients' minds. 

Referrals: Clients that had positive experiences will be your best advocates. Follow up to increase the likelihood they'll recommend your services to others. 

Feedback is Gold: These follow-ups can also provide an opportunity for feedback on your services. How did you do? What can you improve on?  

9. Consider becoming a weekend warrior

Notaries who are open and ready for business on weekends and holidays stand to make a lot of money as many businesses that provide notary services are closed. 

Whether these businesses are open or not, people still need notary services and that’s where you can come in and make a great first impression.

10. Update your Google Business Profile 

Be sure to market your RON business through a Google Business Profile.  

This will further develop your appearance in google's search results so that clients can find you, your business hours, location and services you provide. 

11. Promote benefits of using RON

Some people may be wary to use remote online notarization. Make sure you provide information on how RON is beneficial to clients as well as secure. 

12. Provide services to Military bases 

Connect with military bases to reach a wider audience for your business. 

Ready to market your online notary service? 

Marketing yourself as an online notary requires a blend of modern digital strategies and traditional personal touches. 

By implementing these diverse tactics, you can significantly increase your visibility, build strong relationships with clients, and set the foundation for a thriving notary business. 

Stay persistent, and creative, and keep your clients' needs at the forefront of your marketing efforts. Success in this field isn't just about notarizing documents; it's about building a brand that clients trust and recommend. 

Take your business online with NotaryLive!

NotaryLive is the world’s first Remote Online Notarization platform where notaries can service their clients online. If you’re looking to take your existing notary business to the next level, you can take advantage of our free RON software to notarize your clients online and get paid for every completed session!

If you use NotaryLive to service your current clients, you can also access our client pool to take on more notarizations to get the most out of your downtime.

We can accommodate businesses that have teams of notaries already as well as businesses that need a dedicated notary staff. Contact us today if you have any questions or if either of those options sounds like the right fit for your business.

At NotaryLive, we want to provide the best experiences possible to our customers, but also to the notaries on our team!

If you’re interested in joining us, fill out our registration form here. For more information about notarizing with us, visit our Notary Center.

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Relevant Blogs: 

• Need a New Side Hustle? Become an Online Notary
• How Online Notary Services Can Help Your Small Business
• Ensuring Security & Trust: NotaryLive's Vetting System For Online Notaries